Experience
Johnson and Johnson - Worldwide Commercial Pharma IT - IT Analyst
Horsham, PA - March 2008 to Present
- Provided cost savings to the business by reducing telemarketing and email/direct mail marketing development cycle time through the use of a campaign automation tool, Unica Affinium Campaign, and email module, eMessage. This reduced the marketing department's reliance on agencies and third parties by providing a new in-house marketing service. Responsibilities included defining and developing the use and administration of the Unica Affinium Campaign tool.
- Led the marketing campaign initiatives for new drugs Stelara®, resulting in $40 million dollars in sales, and Simponi®, resulting in $60 million dollars in sales.
- Managed the successful rollout of 7+ Remicade® programs, which encompassed more than 20+ individual marketing campaigns with 3+ waves of communication in multiple channels (direct mail, email, teleservices) for a $3 billion dollar blockbuster drug (2009). Worked closely with Business Engagement Teams, Brand teams and Product Directors, various marketing agencies, and campaign developers to receive, review, streamline, develop, test, and execute specifications.
- Developed various marketing automated, multi-wave campaigns and complex segmentation models within Unica Affinium Campaign 7. Configured 100+ emails within Unica Affinium eMessage 7 and tested URL parameters for successful tagging metrics.
- Reduced cycle time for initiating new marketing campaign projects and capturing relevant requirements by streamlining requirements and specification templates as well as driving standardization within processes and campaign development.
- Implemented and refined the process for the Campaign Management group throughout the transition of marketing agencies and implementation of a new marketing process. Communicated the marketing process where necessary to all stakeholders and educate internal IT staff on the process, templates, and campaign enablement documents. Developed a document recording best practices for email campaigns that included templates and guidelines that IT recommends, along with PRC guidelines that must be followed. Ensured proper usage of campaign specification documents and implemented checklists to guarantee accurate implementation.
- Implemented a SharePoint team site for the Campaign Management group and its partners for more efficient collaboration through document libraries, wikis, action item lists, project plans, and change request tracking.
- Educated various IT partners on Unica Affinium Campaign and eMessage through demos and presentations.
Johnson and Johnson - McNeil Consumer Healthcare - ITLDP Analyst
Fort Washington, PA - March 2008 to October 2008
- Managed process for upgrading Global Market & Product Development (GMPD) Benchtop machines to Vista or XP operating system. Developed process, plan, and timeline for testing/upgrading Benchtop systems. Delegated tasks and documentation to contractors and co-ops on team.
- Estimated and delivered budget for upgrade testing, hardware, software, and contractor work to GMPD leadership team.
- Led validation of various laboratory systems through drafting and editing documentation for R&D IT Compliance for approval. Managed vendor work to install application, complete test scripts, and complete calibration.
- Led the Idea Engine Portal team of 15+ members to create an internal idea management tool to cultivate innovation throughout Global J&J. Managed team through project lifecycle and global marketing strategy. Worked with IT Communications, Consumer Innovations group, ITS, various vendors, and GSD. Marketed idea and platform to J&J IT Leadership Team and various groups within J&J to gather requirements and promote application.
- Branded the Lab Informatics group and Consumer Sciences Team through development & deployment of 2 SharePoint portals and team logos. Collaborated with teams and departments to gather content and provide training.
Johnson and Johnson - Consumer Headquarters - Information Technology Leadership Development Program (ITLDP) Associate Analyst
Skillman, NJ - June 2007 to March 2008
- Project manager for interface development for SAP Forecast to Stock (FTS) Implementation. Tracked progress on development for interfaces involving Warehouse Management, Transportation Management, and Order Management.
- Drafted design of future state Supply Chain system landscape with SAP Customer to Cash Implementation and corresponding development work.
- Managed project for Pfizer Consumer Healthcare Integration to resolve data feed issues. Gathered requirements, defined impact and business value, recommended solution, and managed resources to build/test solution.
PSU IST Supply Chain Research - Undergraduate Research Assistant
State College, PA - September 2006 to May 2007
- Assisted project heads with acquiring data on plastic suppliers in Pennsylvania
- Contacted suppliers by phone to acquire information on their practices
- Generated statistical analysis to sample results to draw conclusions
- Researched uses of Radio Frequency Indentification (RFID)
L-3 Communications East - IT Intern
Camden, NJ - June 2006 to May 2007
- Produced front-end and back-end web development for various projects using xHTML, CSS, PHP, Perl, and JavaScript.
- Re-designed and implemented internal website to improve efficiency and appeal.
IST Solutions Institute - Work-study Student
University Park, PA - September 2005 to May 2006
- Produced visual solutions for University online courses.
- Consult with faculty and staff to identity their graphic needs.
Whatbox Productions - Internet Design Consultant and Designer
University Park, PA - December 2005 to Present
- Launched a freelance Website design company with a partner
- Interacted one-on-one with client to design and program functional and appealing websites using CSS, PHP, JavaScript.
Advanced Systems Concepts - Webpage Designer
Newtown, PA - August 2002 to December 2004
- Designed and created website from beginning stages- i.e. html, web, and multimedia design.
- Created enhancements and provided maintenance to web site.
- Provided technical support for clients.
Education
Pennsylvania State University (PSU), University Park, PA
BS in Information Science and Technology (IST)
Graduated May 2007
Minor: Mathematics
GPA: 3.55/4.0
Graduated Cum Laude
Skills
Marketing: Unica Affinium Campaign & eMessage 7
Database: Cognos, Toad, SQL, PLSQL
Design: xHTML, CSS, PHP, JavaScript, AJAX, XML, Adobe Creative Suite 3
Other: MS Infopath 2007, MS SharePoint 2007, MS Office 2007, MS Visio 2007, MS Project 2007, Elementary Linux, Proficient Windows and MAC OS, Proficient in Turkish
Activities and Awards
- J&J IT Global Strategy Award - Innovation - November 2009
- J&J IT Innovation Case Competition 1st Place - June 2009
- J&J Gold Level Achievement Award: Leading Member in Phase 2 of Idea Engine Project - March 2009
- J&J Platinum Level Achievement Award: Leading Phase 1 of Idea Engine Project - January 2008
- J&J Silver Level Achievement Award: Launching Collaborative Team Space - August 2008
- J&J Bronze Level Achievement Award: Assistance with recruiting Consumer IT Co-ops - March 2008
- J&J Bronze Level Achievement Award: Development of NA Consumer Governance Website - January 2008
- J&J Bronze Level Achievement Award: Development of Consumer SDLC Website - December 2008
- J&J Bronze Level Achievement Award: Helping run Affiliate Expo for ITLDP Class of ‘08 - September 2008
- J&J Bronze Level Achievement Award: Developing Consumer INROADS Intern Dev Plan - June 2007